Freelance Design Support for LingeriE & SWIMWEAR BrANDS

Need additional senior design resource without adding permanent headcount?

Commercial experience that goes beyond the design concept

With over 15 years working across lingerie, swimwear and intimate apparel, I understand the realities of designing for established brands and retailers; from trend and range strategy through to price point, fit, factory capabilities and seasonal deadlines.

I can step into an existing design team and work within your customer profile, brand handwriting, critical path and commercial requirements, rather than approaching every project as a standalone startup collection.

Design Support Includes

Seasonal trend research
Competitor and market analysis
Range planning
Concept development
CAD design
Complex & specialist sourcing projects
Colourway development
Fabric, lace and trim direction
Embroidery development
Print design
Range presentations
Supplier & factory briefing
Sample reviews
Fit and design comments
Factory costing work
Seasonal freelance cover

Commercial, Trend-Led Design

My approach combines fashion direction with strong technical product knowledge, helping create ranges that feel current, commercial and appropriate for the target customer and pricing stucture.

I can support with:

New-season lingerie collections
Swimwear range development
Nightwear and loungewear
Core product updates
Colour and print refreshes
New category development
Range extensions
Supplier-facing design packs

Experience Across Established Brands & Retailers

My background includes over a decade of commercial & in house design and development work across lingerie, swimwear, athleisure and intimate apparel for established retailers, suppliers and independent brands.

Flexible Freelance Support

I can work as an extension of your existing design team across:

Short-term seasonal workload
Maternity or team cover
Peak development periods
New category launches
Range reviews
CAD backlogs
Supplier development
Ongoing freelance support

Projects can be structured by day, project, seasonal block or ongoing freelance requirement.

Looking for Freelance Design Support?

If your team needs experienced freelance lingerie, swimwear or nightwear design resource, get in touch to discuss your next season, category or project.